Are you using all the different options when it comes to Facebook audiences? A lookalike audience is a gold mine of people who resemble your current audiences. Before we get started, if you're new to Facebook advertising you will want to start at the beginning. Lookalike audiences is a more advanced topic and you may feel overwhelmed if you start here!
We will assume at this point that you have already created several audiences within you Facebook ad account. These audiences may include people who have visited your website, people who have engaged with content on your Facebook page, or people who simply like your page. A lookalike audience takes these people, identifies common qualities, and then finds people who are similar to or "looks like" them! How genius is that?
In super simple terms you are telling Facebook "take this group of people and go find more people like them".
Do you see why we call it a gold mine?
If you're looking for new people to like your page, or see your content, try a lookalike audience!
Did all this just go straight over your head? That's what we're here for! Hire us to create your audiences for you.